About Us! Pam opened Picky Pam at the Beach in 2012. We have enjoyed over 30,000 happy customers. As a entrepreneur, Pam created a team of lice experts and developed the Coco Loco Lice Treatment Products, recently featured on Walmart.com. Coco Loco is the best way to treat lice on the market.
Dr. Matthew Abinante is a Board Certified Family Physician and holds a Masters Degree in Public Health. He currently serves as Medical Advisor to Picky Pam at the Beach & School of Lice. Dr. Matt has worked with Pam's team of lice experts to develop the best options to treat lice.
Diana has been on board since the beginning! She has treated thousands of wonderful customers. . As a certified lice expert and trainer, Diana know the very best way to treat lice, as well as train and certify other lice experts through School Of Lice Professional Academy. She is also a Berkeley grad.
Another member of our team of lice experts, Pam's daughter Lola has been integral to our success. For her Girl Scout Gold Award, she started Project HOPE, a wonderful worldwide outreach program that has grown steadily over the years. Lola has taught dozens of volunteers the best methods and products to treat lice.
We are so excited to have Cassie join our team! With a background in nursing school, and her sweet daughter, Betty, Cassie knows all about the stress that moms can face - especially when it comes to lice! Cassie has double duty as a lice tech and our social media manager. We are very lucky to have her!
Bob has now joined our team of certified lice experts, as a lice technician. He began as IT tech support for us, and we taught him how to treat lice as a lice treatment technician. We love him, and so will you!
When Lola was a junior at Huntington Beach High School, she went by herself to a refugee area in San Jose Costa Rica. Using her high school Spanish, she taught a group of volunteers how to become experts, how to check and treat lice. We continue her project, including things like 15 minute tutorials in Spanish and Vietnamese at SchoolOfLilce.com. This enables volunteers at group homes, orphanages, and clinics to learn how to confidently treat kids and teens. We continue this as a self -funded (not a non-profit) labor of love. Our next trip will be to an orphanage called Casa de Hogar in Jalisco, Mexico. We are VERY excited about that!
In 2017, Pam's daughter Lola set up a program to teach volunteers at a Nicaraguan refugee area in Costa Rica how to become experts and treat lice. as part of her Girl Scout Gold Award (Equivalent to Eagle Scout). Here is her short video. This started Project HOPE - a self-funded passion project for Pam & Lola/Picky Pam at the Beach. Thanks for watching!
In April 2019, lice experts Pam and her Daughter (Lola) spent a couple days at Nikki's Place, an orphanage in Chaing Mai, Thailand. We checked 60 girls, and treated 40 for lice. We taught volunteers how to treat lice. We had an AMAZING adventure. Hope you enjoy our 2.5 minute video. We can't wait to go back! We even got to hang with ELEPHANTS!
Lice experts Lola and Pam spent a few hot days getting to know some very VERY sweet girls at Nikki's Place, an orphanage in Chaing Mai, Thailand. These beautiful children were surrounded by music, and education, and fun, and friendship, and...LOVE!
We had a steady stream of beautiful angels through our 'salon'! It was a privilege and honor . What an AMAZING experience! We taught the staff how to treat lice, and created a tutorial (with Thai subtitles!) available at SchoolOfLice.com As you can imagine, we can't wait to go BACK!
On Saturday May 14, 2022 Pam took a bunch of Coco Loco Nit Kits to donate to a community outreach program called "L.O.T.S" (Life On The Streets), sponsored by The Crossing Church in Costa Mesa, CA. The event provides free services such as haircuts, laundry, clothing, etc. and is open to everyone in the community. Pam's friend Brittany is a professional hair stylist and donates her time for much needed haircuts. It is a great program - we are happy to help!
October, 2020 - The Crossing, a wonderful church in Costa Mesa, CA has an outstanding program to help homeless. Lice experts Pam & Lola help checking, treating, and donating product to treat lice outbreaks. (Note: the loud music was from a boombox near us, we had no control over the volume, feel free to mute & read subtitles!)
Lice experts Lola & Pam checked 60 beautiful angels at Nikki's Place (Agape Home), over 2 days. We treated 40 for lice (that is A LOT!) Our goal it to treat lice naturally, and educate staff. Here is a one minute overview of how we did it quickly & efficiently.
As part of her Girl Scout Gold Award (equivalent to Eagle Scout), Lola committed to establishing a 'lice comb recycling program' for head lice experts to donate their used combs to treat lice. Through our Project HOPE, we will sanitize them and put them into 'treatment kits' for homeless programs, shelters, & orphanages.
Pam was a Girl Scout Leader for Lola's troop from Kindergarten through Senior year at HBHS. We hope Lola Gold Award Project will inspire other young women to make a difference! What Lola started in 2017, will continue on for YEARS to come. Girl Scouts call it "The Power of One". Lola hopes to create more volunteer lice experts and teach people world wide how to treat lice naturally.